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WE REMEMBER: Roland Wirt (LA-Based Entertainment Promoter) Dies At 68



Roland Wirt

Unfortunately, we have sad news to report about entertainment veteran Roland Wirt. The longtime promoter of entertainment events in Los Angeles and around the country has passed away.  He was 68.

Here’s the official statement from the family:

We have lost a giant promoter in the entertainment industry. At approximately 2:30 am on April 13, 2020, Roland L. Wirt (“Rockin’ Roland, The Cat-N-Da-Hat, and Dresser Extraordinaire”), passed due to an ongoing heart condition, unrelated to COVID-19.

Roland was known by many as a promoter in Los Angeles, and he began his career dating back to the 70s. He was influential in helping numerous singers, musicians, actors, models and athletes in event planning and promotion. His annual All White Party was an event that could not be missed. People flew in from across the country to be present.

His charity, kindness, charisma, loving spirit will always be remembered. The light that lit his beautiful smile will never be forgotten. The memories will never fade. His friendliness to all will forever be in our hearts. We will miss our husband, brother, father, and friend. We will miss Roland L. Wirt.

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For those that didn’t know Roland Wirt, here’s a tribute to him from LA community activist Najee Ali:

“Roland Wirt was one of the most charismatic individuals that you’ll ever meet in your lifetime. Whenever he walked into a room he walked over to you with a smile on his face and gave you a warm greeting. He was known as the cat in the hat for his wide assortment of  brims he wore with his dapper suits.”

Ali added:

“L.A. has lost a promoter supreme and our nightlife will never be the same. Our sincerest condolences go out to his family and friends.”


  1. Tamara G.Lewi on April 25, 2020 at 11:41 pm

    Roland Wirt will live forever! His beautiful spirit has touched and impacted the masses! May his living serve to inspire others to LOVE . He did….
    Heaven has welcomed a “GREAT MAN!”🙏🏾💋❤️

    • Gloria Zuurveen on April 25, 2020 at 11:53 pm

      I agree Tamara, he left us wisdom to live by and that is to share the joy of living not alone but with others. His White Parties were the best not like the rest. I thank God he passed my way. Let’s keep his family in our prayers.

  2. Commissioner Mike Davis on April 26, 2020 at 11:15 am

    Roland was dedicated to recognizing the contributions others made to help improve our community. He valued the outstanding performances of our entertainment community whether they were outstanding actors, singers, musicians, poets, athletes, authors, or public officials. Each event Roland organized featured music and recognition, as well as friends were made. Condolences to his wife Lisa, his siblings, and his entire family. Roland helped improve our quality of life with his work as one our most distinguished entertainment promoter. In fact, Roland Wirt was the Dean of Entertainment Promoters in Los Angeles. You will be sorely missed, LA will not be the same, Rest In Peace, Roland Wirt.

  3. Carolyn Klein on April 26, 2020 at 6:20 pm

    My friend ,and family he was truly a very special good hearted person with a great
    heart so sad right now. He will truly be missed. Prayer’s goes out to his wife , and family. Rip my wonderful friend. 😢❤️

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