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Advocates Say State’s $10 Million Fund for Ethnic Media Is “Great Start”

By Sunita Sohrabji |                 
Special to California Black Media

In recognition of a mass communication sector that has been struggling from dwindling advertising dollars and intense competition from well-funded media conglomerates and a field of small niche publishers since the inception of the internet, Gov. Gavin Newsom and the state Legislature appropriated $10 million in new funding for ethnic media in the state budget for 2021-22.

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