Building on a Legacy: Ensuring Inclusion for Black Businesses in Upcoming Global Events

By Sarah R. Harris, President and CEO of the Black Business Association

The upcoming FIFA World Cup in 2026 and the Olympics and Paralympic Games in 2028 present Los Angeles with remarkable opportunities. These events are not only a celebration of athletic prowess but also a unique chance to drive economic growth, foster cultural pride, and promote social equity. To fully harness these opportunities, it is imperative that we ensure the inclusion of Black businesses in every facet of the preparations and operations.

Reflecting on history, we cannot ignore the monumental legacy of former Los Angeles Mayor Tom Bradley. His tireless efforts, alongside Peter Ueberroth and Dr. William (Bill) Burke, were pivotal in bringing the 1984 Summer Olympics to our city. Bradley’s determination and vision transformed Los Angeles, making it a beacon of international status and economic dynamism. The 1984 Olympics not only showcased athletic excellence but also demonstrated the power of inclusive leadership and strategic planning.

Bradley’s commitment to inclusivity and economic empowerment remains a guiding light for us today. His success in the 1984 Games was not merely a personal triumph but a community victory.

The economic uplift and international recognition that Los Angeles received were a direct result of his unwavering dedication and strategic alliances with key leaders. Bradley, Ueberroth, and their team exemplified what was called the “Dream Business Team,” a model of collaboration and innovative thinking that we must strive to emulate.

As we approach the 2026 World Cup and the 2028 Olympics, we must build on Bradley’s legacy.

The inclusion of Black businesses in these global events is not just a matter of equity; it is an economic imperative. Studies consistently show that diverse and inclusive business practices drive innovation and economic growth. By actively including Black businesses, we ensure that the economic benefits of these events are broadly shared, fostering a more robust and resilient local economy.

Today, we see a promising continuation of this legacy with Mayor Karen Bass at the helm. Recently, Mayor Bass hosted an LA delegation to Paris, accompanied by Council President Paul Krekorian, Metro CEO Stephanie Wiggins, LA84 Foundation President and CEO Renata Simril and others, to engage with international stakeholders and learn best practices for major event planning.

Upon returning, she held a Business Roundtable with leaders of local business chambers and associations to discuss small business growth and economic development as top priorities. “I’m grateful for the opportunity to engage with Business France and Unibail-Rodamco-Westfield CEO Jean-Marie Tritant to witness first-hand the collaborative nature of businesses and consumer engagement during major events,” Bass said in a statement at an LA delegation press conference. “We are working urgently to ensure that Los Angeles will grow economically during the 2028 games and that our small businesses will grow and thrive past the 2028 games.”

The Black Business Association (BBA), the oldest ethnic business support organization in the state of California, has long championed the cause of economic empowerment for Black businesses. Under the visionary leadership of Earl “Skip” Cooper, II, the BBA has made significant strides in supporting Black entrepreneurs and advocating for their inclusion in major economic opportunities. Now, as the President and CEO, I am committed to continuing this vital work and ensuring that Black businesses are front and center in the preparations for these upcoming events.

Tom Bradley’s legacy teaches us that with determination, strategic vision, and collaborative effort, we can achieve remarkable success. As we prepare for the world to once again turn its eyes to Los Angeles, let us ensure that our Black businesses are not just spectators but active participants and beneficiaries of the economic opportunities these events will bring.

Together, we can create a legacy of inclusion, equity, and economic empowerment that will endure long after the final whistle of the World Cup and the closing ceremony of the Olympics.

Let’s honor the spirit of Tom Bradley by working diligently to ensure that the 2026 and 2028 games are a testament to our commitment to diversity and inclusion.

I invite you to follow the Black Business Association’s efforts and initiatives at bbala.org or on social media @blackbusinessassociation.

In solidarity,

Sarah R. Harris

President and CEO, Black Business Association Commissioner, Los Angeles County Small Business Commission, 2nd District